If ever you are in the enviable position of teaching the concept of "reification" to undergrads, might I suggest you teach them about the comodification of punk rock?
It's old story that gets daily older and less self-consciously ironic. Suffice it to say, not a year goes by when I don't feel like someone somewhere in the world is deliberately trying to make it seem like punk was never anything more than Hot Topic to begin with.
And then this happened:
In January 2010 Converse will release several shoes dedicated to The Clash. Most notably is the Converse London Calling shoes which celebrates the 30th Anniversary of the album. There will also be a pair of Converse Shoes that look like a jacket with buttons and Chuck Taylors with The Clash logos.
I don't even see that this could be potentially lucrative. It's just weird -- as I say, like someone is doing all of this on purpose, for ideological reasons rather than the profit motive.