We are the washing machine

The future as projected by American advertisers of the 20th century was of course bright and sparkling. But what gadgets and appliances made that possible? And were they "automatic" as advertised? What the hell do we mean when we say that word?

Over at Gizmodo, they ask the million-dollar question: what does "automatic" mean? It's safe to say that mid-century advertising culture didn't invent the concept and that it was, in some fundamental sense, an instantiation of a wider twentieth century fascination with with the automatic in its many guises. What is advertising, after all, but an attempt to generate reactions from consumers automatically. Edward Bernays, the "father" of public relations, explained the goal of PR and advertising this way: “Touch a nerve at a sensitive spot and you get an automatic response from certain specific members of the organism.”  

Culture, on a long leash

I tend to consider the equation of modern art and modern weaponry as hyperbolic and hortatory.  But, maybe I shouldn't.

Modern art was CIA 'weapon'

Revealed: how the spy agency used unwitting artists such as Pollock and de Kooning in a cultural Cold War

For decades in art circles it was either a rumour or a joke, but now it is confirmed as a fact. The Central Intelligence Agencyused American modern art - including the works of such artists as Jackson Pollock, Robert Motherwell, Willem de Kooning and Mark Rothko - as a weapon in the Cold War. In the manner of a Renaissance prince - except that it acted secretly - the CIA fostered and promoted American Abstract Expressionist painting around the world for more than 20 years.

The connection is improbable. This was a period, in the 1950s and 1960s, when the great majority of Americans disliked or even despised modern art - President Truman summed up the popular view when he said: "If that's art, then I'm a Hottentot." As for the artists themselves, many were ex- com- munists barely acceptable in the America of the McCarthyite era, and certainly not the sort of people normally likely to receive US government backing.

Why did the CIA support them? Because in the propaganda war with the Soviet Union, this new artistic movement could be held up as proof of the creativity, the intellectual freedom, and the cultural power of the US. Russian art, strapped into the communist ideological straitjacket, could not compete.

Via my lady in the trenches, K. 

Ducky

Be sly: Donald Duck did double-duty as a propagandist during WWII.


From MoJo's collection of VD-related propaganda of WWII, "Enemy in Your Pants."

Cartoon break

In the course of looking around the web for information about Nazis and the science of human behavior, I cam across this anti-Nazi Donald Duck cartoon.



I can't get over what an awesome satire of (imagined) Nazi automaticity this is. This cartoon seems to even visually quote Chaplin's Modern Times as it conflates political discipline with industrial discipline. That the bombs Donald makes take over and become the instruments creating him is a very telling image of the imaginary surrounding Nazi discipline.

See also Disney's rendering of Nazi education.