Thursday, July 1, 2010

Pura Masa

Eventually I'm going to do some posts on bread and bread-baking, specifically a bit about why it's important and how it has changed (us) over time. But not yet.

But I did see an article at Wired today, commemorating the hundred-year anniversary of the first fully automated bread factory in the US, and I thought it was interesting:
1910: Ward Baking Company puts a fully automated bread factory into operation. The mechanized factory in Chicago churns out hundreds of perfect loaves a day, untouched by human hands.
Though the author claims in the lead that automated bread was not "the greatest thing since sliced bread," the article goes on to extol the contribution of industry to the mechanization of craft labor because it eliminated germs. Only the nerds at Wired could possibly look at the automation of bread production in 1910 and think, "Wow. How great." As if scientific management and the destruction of craft labor were good things.

No comments: